Lead: Jiao people think group operations will be more conducive to China's construction machinery enterprises to go abroad

 

In the background of Chinese government initiated the "The Belt and Road" strategy and the supply side reform, Chinese engineering machinery enterprises to overseas speed and strength are higher than ever before, not only the financial strength of the large-scale factories set up factories, set up agents, siege in the overseas market slightly, small and medium-sized enterprises with the continuous advancement of the core the competitiveness of their products, international competitiveness, go out of the desire and strength has also been enhanced. Shandong circle friend is such an enterprise. Under the plight of a large number of domestic capacity overcapacity, we pay more attention to overseas market and gradually explore a way to exploit overseas market suitable for ourselves.

 

The exhibition to promote exchanges

In September 2016, in response to the government The Belt and Road circle of friends call, take the initiative to participate in the continuous construction machinery exhibition held in Brazil, South Africa, Jordan (hereinafter referred to as the three exhibition), to overseas customers show Yuanyou products and ideas. This exhibition, the round friends can be described as a great effort to show the determination and confidence of the enterprise to go to the overseas market. From South Africa to Jordan to Brazil, in the past month, Jiao Yumin, the general manager of the round friend, has been a flying trapeze.

The three exhibition, through on-the-spot investigation and communicate with customers, Yumin have understanding and judgment focus more on the overseas market.

In 2016, the Rio Olympic Games in Brazil had caused the hot discussion on the Internet, and many negative news made netizens to spread the slot frequently. Once as the BRIC countries, Brazil's aura had not, political instability, corruption, many domestic OEMs in Brazil market responsible person also told the magazine, the construction machinery market in Brazil golden period has passed, but Brazil including South America area as the circle of friends of the overseas market to still have high hopes, focal Yumin.

Jiao Yumin believes that Brazil is a large country both in terms of land area and population size, and the demand for infrastructure construction will not be too small. Although Brazil's economy is bad at the moment, it has a great potential in the long run. This circle of friends ahead of the layout, improve Brazil and even the whole economic situation to South America after the circle of friends to enjoy the fruits of economic development. In another North American country near South America, Cuba, the circle of friends has already tasted the early layout of the sweet. According to Jiao Yumin revealed that this year, circle of friends has achieved a breakthrough in the Cuban market, the number of products have been shipped to Cuba, debugging is being installed, another batch of products in the factory have been fully equipped for, there are a number of equipment in the contract negotiations in wildly beating gongs and drums.

The African market plays an important role in the overseas layout of China's engineering machinery. Especially in South Africa, as the leader of African countries, the high level of economic development, there is strong radiation force on the periphery of other African countries, and with the level of economic development of countries in Africa and the infrastructure construction of pulling, engineering machinery and equipment demand, many enterprises have China African market as a piece of land. The round friends have always attached importance to the African market, and this year has been the second time to participate in the South African exhibition. Jiao Yumin said that overseas exhibitors is a good opportunity to publicize products and ideas for enterprises. Even though they did not achieve substantial sales, they also played a role in communication with overseas customers. "Circle of friends to use the three exhibition opportunity to look at the local market, the economic situation and customer demand for products, and further develop in the local market marketing strategy and policy, to better meet customer needs." Jiao Yumin said.

 

Great power in the sea

Actively developing overseas market has become a consensus among Chinese enterprises. But in the process of going out, how to avoid risks and maximize profits is a problem for every Chinese enterprise going abroad. Jiao Yumin mentioned that in the process of going out, enterprises should take advantages and avoid disadvantages, give full play to their advantages and adopt appropriate means. Otherwise, going out is not going to be a mere empty talk, or a gain or loss.

In the circle of friends as an example, from the product and business scope, circle of friends attention to concrete machinery and dry mortar machinery field, is a professional company, but from the production and personnel scale, all over the country, belongs to the circle of friends of a small and medium sized enterprises, compared with the large engineering machinery group, financial strength and disposable resources limited. On the road overseas, it was determined that the round friends had no conditions for establishing factories abroad to achieve localized production.

Therefore, the circle of friends and other small engineering machinery enterprises in the overseas market development agency is a compromise, to realize the localization of the sale, and then transition to the localization of service, after the market gradually formed, in setting up an overseas branch, the same agent together to enhance the company's local operation ability.

It is understood that the current small and medium-sized enterprises are mainly through Sanda way to the overseas market, to participate in the exhibition to collect information, communicate with customers, customers know about businesses and products before they have further negotiation basis. Then, after trial and inspection, it is believed that there will be no initial cooperation between Chinese enterprises in terms of product quality, service guarantee and value creation ability.

This is a more common practice, but the people are also thinking about another way. Other Chinese small businesses are attending overseas exhibitions