Lead: circle of friends of heavy industry provides a full range of services for customers in the pre-sale customer service, allowing customers to buy the rest assured, comfortable use

 

Liu Fawen was driving his car on the highway, he visited Qingdao East Building Materials Group is to return to the company is located in Shandong Weifang. Shandong engineering machinery industry big province, gathered a large number of machinery and equipment manufacturers, in the market competition has intensified in the Shandong market, heavy circle of friends of this year's market performance is good, Shandong is still the main market for the company, East building materials is the obvious example. The company in less than two years time, have purchased three sets of equipment heavy circle of friends.

 

Service win-win

Now is the season of construction, Liu Fawen also ushered in a very busy day in a year. The last time he visited several customers, he is the circle of friends of heavy sales company deputy general manager and manager of the marketing department, the first half of this year, he spends most of his time to run the market all over the country. The construction machinery industry has the golden nine silver ten argument, Liu Fawen naturally will not miss this opportunity. With the highway, high-speed rail project and the increase in the real estate industry to pick up, Liu Fawen thought that the concrete industry is good, but he is more optimistic about the new rural construction and urbanization transformation project, this led to greater sales efforts.

This box of module based free mixing station become the circle of friends of heavy selling products, the product installation is simple and fast, only 5~7 days. In the dry mixed mortar station, applicability and content of science and technology circle of friends of heavy industries products increased significantly, creating a construction to maximize the value for customers. Circle of friends of the Shandong deputy general manager Cui Jianyuan said, circle of friends of heavy dry mixed mortar analysis equipment according to customer demand, the scale of investment, the local environmental factors, tailored to customers.

In 2016 in the Shandong market, relying on heavy circle of friends of products of high price and good customer service service, has attracted a lot of repeat customers, according to Cui Jianyuan, Shandong in some regional markets, such as Heze, Qingdao and other places, some customers has been to buy two sets of equipment, "this year chose the products of our company." Cui Jianyuan said, the first set of equipment is more dependent on the ability and skills of sales staff, have two or three or even multiple sets of equipment for customers undoubtedly is the value of the quality of products and services. "(business) relationship is just one aspect of the relationship is good, if the customer does not benefit, he can't believe you again." Through customer service service for customers trust that circle of friends of heavy taste of sweetness, "to use the practical action to enhance customer satisfaction at the same time, the product performance circle of friends has also been improved and increased largely, this is a win-win process."

Cui Jianyuan was born on the service industry deep feelings, he tried thinking from the customer perspective, to the interests of customers as the center, dutifully done a good job. Responsible for the so-called due diligence is not an empty word, in Cui Jianyuan's view, the customer purchased the product to make money, how to allow customers to maximize cost savings is benefit for him, can not open lip-service cost savings for customers, to use real data. In the fierce market competition, only to seize the customer demand to obtain the trust of customers, "the client wants you to give him something done, you give the customer can not think he thought, to the general customer development for loyal customers."

The heavy circle of friends of most customers for many years, with rich experience in business mix market, from the purchase of equipment, location, production, maintenance and a series of content can be mastered. If new entrants customers a full range of services provided by the manufacturer is particularly important. This circle of friends of heavy industry launched a new station and dry mixed mortar production line upgrade some concrete mixing, when the purchase intention of customers, will bring customers to the company to visit, making the workshop planning for customers, to customers in advance to think of how to save cost and improve efficiency. The station needs to consider all aspects of the details of concrete mixing, sometimes even the problems need to consider for the customer. "Advance thoughtful consideration for the customer, as well as the problems in the bud, but also virtually reduces the cost of the company Follow-Up Services." Cui Jianyuan said that through this form of service, increases the customer's purchase intention.

 

Service is the essence of communication

Talked about how to do service, Cui Jianyuan has much experience to share, but he summed up in two words: communication. "Communication is the key to a problem in a timely manner, quickly response to customer requirements." Cui Jianyuan said, now the equipment reliability and stability has been significantly improved, in the premise of the norms of operation under general no major fault, but sometimes due to the operator's negligence or irresistible factors cause the device to have some small problems, but also easy to solve. But the key is to communicate with the customer, it is a small problem, if because of communication problems, "sometimes things will become a major event."

Not long ago, he went to Qingdao because of a customer's equipment installation finished soon, the 1000 multi material, equipment appeared a little problem. To the customers, and the customer is not Cui Jianyuan theory in the end who bear the responsibility, but the operator and the boss called together to give them training, teach them how to use and maintain the equipment properly, and how to deal with the problems, and finally analyze the problem of customer