Guide: the market is changing rapidly, and the round friend heavy industry insists on making customized products and services for the customers

 

"All enterprises have their own laws, and they have their own strengths. To be able to live, there must be its unique place, where customers and markets agree. " In June 2016, Jiao Yumin, general manager of Shandong round friend Heavy Industry Technology Co., Ltd. (hereinafter referred to as the round friend heavy work), told the press. When it comes to the market positioning of our company, Jiao Yumin said, "we mainly aim at some small and medium-sized customers in the market, they have higher requirements for customization of products, and their products are mainly used for highway construction."

The implementation of the national highway construction planning provides a better growth space for the round friends. It is understood that the concrete mixing station of the round friends heavy industry is produced and sold in the first half of the year. By the end of June, the output value of last year has been completed. In July and August, it is the traditional off-season of construction machinery industry. But in the workshop of round friends heavy industry, the workers are still busy. "Others are on vacation, but we are working overtime."

 

Customized products + services

Jiao Yumin attributed this to the custom-made advantage of the company's products. All our products are from the customer's point of view, to communicate with customers, and then through the three-dimensional real miniature factories, so that customers fully understand the product, the customer to the site to inspect, to feel, to let him see the product and product usage." Jiao Yumin said one client looked at the asphalt mixing equipment at ten sites before making a decision.

Through all-round service, fully tap the customer equipment requirements, tailor-made for customers of a set of equipment, not only do I make the customer satisfied, will bring the potential customers around him, and then become heavy circle of friends of new customers. In recent years, market demand is sluggish and competition is becoming increasingly fierce, but the sales of round friends have not declined obviously.

"One user once bought 3 sets of equipment, which did not come into contact with the round friends before. He looked at the cost-effective advantage of the round friends heavy equipment. " In the view of coke and customers, such customers are the important maintenance objects. "Not only because he buys many products, he can even become a company's business manager." He added, "why do you take him as our business manager? Not to say that he sold the equipment directly, but we are in the mouth of user group, Jin Bei silver as monument customer's reputation." Jiao Yumin also believes that the product design should be at the beginning of the customer's point of view, fully considering the customer's investment and return to provide a customized design for it.

In the three major product lines of circular friends, the concrete mixing station is eye-catching. As for the reasons behind it, Yang Zhifang, chief engineer of circular friend heavy industry, said, "the product has been recognized by users." Behind the simple answer is the value that the product can bring to the user.

The concrete industry already intense competition, the manufacturer's profit margins, in the industry environment, Yuanyou heavy industries launched the container free basic concrete mixing station, the new device is particularly suitable for short-term projects, relocation of relatively frequent customers, and create a complete double 180 station all installed and delivered the trial record in ten days. It is understood that the product has become an important growth point for the round friends heavy industry in 2016.

Founded in 2000, the circular friend heavy industry has been the field of deep ploughing and dry mixing mortar. As a fist product of round friend heavy industry, dry mixed mortar station has conquered many markets with outstanding performance cost ratio. Modular design is undoubtedly the main reason for this product to be welcomed by users. The installation time of the dry mixed mortar station of the round friend heavy industry is not more than 45 days, and the installation is convenient, and the operation cost of the user is reduced. Yang Zhifang said, in the dry mortar industry, modular design has not advanced technology, but the circle of friends of heavy industry in this field earlier product The early bird catches, modular design, to seize market opportunities, to meet the needs of users for fast installation products.

Hunan new building materials Co., Ltd. is Changsha Shunxin heavy circle of friends of the old customers, the company is relatively high in the selection of equipment, after careful analysis of domestic products after all mortar dry mixed mortar, finally chose the circle of friends of heavy equipment. "This equipment can not only meet the construction requirements well, but also save energy and environmental protection. It is beyond the expectation of the company, and is in line with the concept of the enterprise's equipment construction." In addition, quick and convenient installation is also an important reason for them to choose the equipment of the round friend heavy industry.

 

Fast fish eat slow

Yang Zhifang clearly felt that now the market competition is more and more intense. Some small businesses can only rely on the price war in the market because of the lack of technical content of products, which has a great impact on the market share of large and medium-sized manufacturers. "The price war in 2012 was not so obvious, and in 2015, the price war was very serious, and the pressure of the producers to survive too much." Yang Zhifang said that this trend is still deteriorating. Some small construction companies cannot afford large scale high-end equipment because of financial pressure, and also allow small businesses to have room for survival in the market.

The market environment is constantly changing, and enterprises are also actively looking for a way out. Jiao Yumin talked about the problem of enterprise transformation. He said that the country also advocates transition and does not allow enterprises to change their development. "The big economic environment is the same to which line to go." If the enterprise is not familiar with the new industry, to get involved in will be a waste of resources. "Enterprise 1"